2021
Branding
Designing a brand for a sustainable juice company that focuses on reducing waste and joining the ugly produce movement. Focusing on becoming your best self and also helping the environment at the same time.
I found that the name 'Ugli Juice' best described the brand objectives. It is playful and light hearted, catchy enough to stick in your mind as it is different. The world ugly is purposely spelt with an ‘i’ instead of the ‘y’, this is because it represents the individual. Meaning, Ugli Juice will only help you become your best self. With healthy juice, you can cleanse the body and soul.
Within the figurative mark, the 'i' is highlighted among with the letters 'u' and 'j'. As this will be effective to sit on its own without the name beneath it.
The colour choice needs to be bold, eye catching and fun. Picked colours that compliment each other and not compete or contrast.
