2021
Project: Brand Development
Cycle Up is a sustainable company that focuses on the zero waste movement to reduce waste with reusable products. The goal is to encourage people to be environmentally conscious. Whilst taking a step to step approach to reduce the waste be consume the daily.
The figurative logo mark is an abstract connection of both initials of the brands name joined. It is symmetrical and infinite, can be seen the same when rotated. Translating to the process and movement it takes to create a change.
The symbol takes on a plus sign to further relate back to the positive impact that will be left behind. Making this sustainable change, will benefit the environment and build a strong knit community.
The colour choice was not cliche, pushing the boundaries out of the common 'green' that is seen within competitors. The colour symbolises 'soil', where most of natures growth begins and ends. Being strong and bold to develop a sturdy future together.
